I am about a quarter into the Heath brothers’ new book, Switch – How to Change Things When Change is Hard.  Change is much on my mind these days as the turmoil of the book industry and the economy at large force hard decisions to be made.  Perhaps, we should be grateful to change for assaulting our complacency and spurring our creativity.  But I digress before even starting…

In making a point about how a single, often simple, call to action can spur dramatic change, the Heaths discuss Howard, South Dakota.  It was a town and county in decline.  The jobs had dried up, the population was aging as all the young people left, the median price for a house was $26,500 (in 1995).  It was a classic case of rural decline analyzed and unsolved by many an academic.  Local high school students asked, “How can we change this?”  They surveyed the county residents and studied the situation and concluded the obvious – the area needed investment, entrepreneurship & immigration.

But they also found a solution.  They had discovered that half the residents of the county were driving an hour to shop in big box stores.  So they created a rallying cry: keep our money local.  With some help from others who were interested in revitalizing the region, the spark started to grow.  The students challenged people to spend just 10 percent more in the county; 10% would boost the economy by $7 million.  A year later local spending had increased $15.6 million.  Suddenly, there was a bigger tax base to get projects going to help turn around the town.  As the years went by and tax receipts continued to grow, they were able to get matching grants to fuel the transformation.  All sectors of the county benefited – just from people spending a bit more of their money locally – and the area rebounded.

Sometimes change is not so hard.  If you want a vibrant community, keep your money local. 

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During a daylong (oft interrupted) discussion with my young colleague,  some ideas came up about why we read what we do and why some people are writers and others are not. Emilia is a writer but also a voracious reader.  She will pick an author she admires and read everything available by and about that author (at the moment Oscar Wilde). She is focused.  She writes that way too, not in little snippets but in big well thought-out chunks to which she has dedicated regular amounts of time. I asked her why she writes. Is she possessed by the muse or inspired by what she observes in the world? Is she compelled to write as some are forced by their creative nature to paint or compose music or make the perfect loaf of bread? Does her art control her life? Does she have something very important to communicate? What I really wanted to know was how does she choose what she likes to read. We left that question for another time and I would like to open it up to anyone who would like to be involved in the discussion.

I can’t answer it either. Do we define ourselves by what we enjoy reading? Is it part of the validation we crave for thoughts and feelings that we can’t quite articulate, but recognize when a writer magically projects an image on a page? Do we want to be transported , entertained, educated or enthralled? I am not a writer…I am a reader. I depend on others to organize the universe through the written word. I often find myself suggesting to writer friends that “this would make a great novel!” I would never dream of trying to write it myself. If I want to torture myself creatively (which I often do) I will try to learn a fiddle tune in the key of E flat or attempt an unfamiliar bread recipe or try to grow a tomato in Vermont.

Please consider joining this discussion by commenting on this blog post or email me directly and keep reading (and writing) whatever feeds you soul!

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Both feet on the ground

March 4, 2010

I remember when David Barbour and I were first married, he would go off to the recording studio and I would stay home and do the housework (rolls her eyes). When he got home, his supper wouldn’t be ready, but I’d have written a little ditty to a tune he had been working on and [...]

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No, Canada

March 1, 2010

When Sid the Kid slipped the puck past American goalie Matt Ryan yesterday, I was sad. I was hoping for another minor miracle on ice and it looked like things might be going that way when our guys forced overtime with less than thirty seconds to go. Ah well. Still, congratulations to Team USA on [...]

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The Incurious Seeker: O Canada…Go Canada!

February 26, 2010

In case you haven’t noticed, Canada is in the news lately. The winter Olympics are being held in Vancouver and every once in a while a news personality will mention a “fun fact” about Canada, such as their universal health care, the absence of crimes involving guns and the suspicious politeness and reasonableness attributed to [...]

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The most important film you’ve never heard of

February 24, 2010

There are a select few movies that can make valid claims to being genuine landmarks in the history of film. Whether they are particularly good films or not is completely beside the point. Movies were never quite the same after them.
Al Jolson told the world “You ain’t heard nothin’ yet” in The Jazz Singer, a [...]

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